Ford Motor unveiled another new Lincoln yesterday, the latest step in its campaign to close the sales gap with such luxury thoroughbreds as BMW and Mercedes. This one is a small SUV dubbed MKC. It has wood trim, an all-glass roof, and push-button gear-shifting. But it’s lacking something critical: the words “Town Car” plastered on the side.
Lincoln scrapped the Town Car in 2011 as it launched its bid to move upmarket. The model may not have been as sexy as a Mercedes E-class sedan, but it was a horse when it came to pulling revenue. For a number of years in the 1980s and 1990s, the company sold more than 100,000 Town Cars.
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